The Visible Group: marketing & design

TED Talk by Stefan Sagmeister: The Power of Time Off

2009-10-07T11:10:00.001-04:00

Tsali Notch Estate Vineyard

2009-09-10T14:32:00.003-04:00

We were excited to be hired by Tsali Notch Estate Vineyards in Southeast TN to design their logo & collateral.
We thoroughly enjoyed the project & can't wait to get out to the farm & pick some muscadines. We also look forward to doing many future photography projects in this incredible location.

New Tee Design for Contact Helpline

2009-08-18T08:41:00.003-04:00

Contact Helpline hired The Visible Group to design & print their new t-shirts. They were looking for a fairly conservative design yet something that would communicate their message in a more culturally appropriate manner. They have a wonderful ministry but haven't reached their potential & need to spread the news about their services. Just listen to their message: "Offering hope by means of active listening to a community in need of being heard." Isn't that great! Under their new leadership, Scott Packett, they are breaking traditional molds & pursuing a community in need. We are excited about helping support this great organization.

Below is the t-shirt design draft, see for yourself:

Btw: If you have shirt ideas that you need fleshed out, let us know. We love a good tee-shirt!!!!

Mute Math: Need I say more?

2009-08-12T15:44:00.003-04:00

Mute Math... by far the best live concert I have ever seen... ever... I mean... ever! Btw: New album, "Armistice" available on August 18.

Rehearsal Dinner Invitation Designs | for Meggie & Josh

2009-08-11T12:03:00.003-04:00

Some friends of ours are getting married, Meggie & Josh. The groom's mother, Kay (another good friend) contacted us about doing a special design for the rehearsal dinner & dessert invitations. We are pretty excited about how they turned out! Enjoy!

A Little Insight into Ad & Cover Designs (via Macworld)

2009-08-07T15:44:00.002-04:00

I thought this was a great video that shows the complexity of ad & cover design. It helps people understand the intensive process of creating good design. If you want to read the original article, click here. Enjoy!

Cover creation from Peter Belanger on Vimeo.

Album Cover Game (You Won't Believe my Results!)

2009-07-29T12:12:00.001-04:00

My results were way too funny not to post! TKenny found this idea at the CMD+Shift Design blog via twitter and thought I would give it a go. First, what is the ‘Your Album Cover’ game? Instructions below:

Go to http://en.wikipedia.org/wiki/Special:Random
The first random wikipedia article you get is the name of your band.
Go to http://www.quotationspage.com/random.php3
The last four or five words of the very last quote of the page is the title of your first album.
Go to http://www.flickr.com/explore/interesting/7days
Third picture, no matter what it is, will be your album cover.
Use Photoshop (or something else!) to put it all together.
Post a link to it and share with your friends!

Ladies & Gentlemen, I present to you: Barbu | Never Know When You're Finished

2009-2010 | AACA Arts Guide

2009-07-28T10:29:00.002-04:00

For your viewing pleasure, I wanted to post some images of the 2009-2010 Arts Guide I designed for the Athens Area Council for the Arts (http://www.athensartscouncil.org/). Ellen Kimball, AACA Executive Director, stopped by the studio several weeks back asking me to design the 16-page "Big Time | Small Town" marketing brochure to celebrate their 30-year anniversary (pearl anniversary). I submitted two design concepts, a high-end classy look & a vintage/retro humorous design. They chose to capitalize on the "pearl" high-end design but they like the other so much that we will probably use it for next year's guide. In case you haven't experienced an Art's Center performance, I urge you to take advantage of these exciting & top-class performances. There are several performances that I cannot wait to see!!! Hope to see you there mi amigos!

Shane & Shane Poster

2009-07-27T14:37:00.003-04:00

I just received the shipment of posters I designed for the upcoming Shane & Shane concert (with special guest Phillip Larue) on Sept. 11 at Lee University, Cleveland, TN. What do ya think???

New TVG Design Draft

2009-07-22T14:10:00.002-04:00

In case you happen to read these sporadic blog posts, we wanted to fill you in on the new site design draft for www.thevisiblegroup.net. We have been working on this design for a few weeks now & have found that it is sometimes difficult to be really simple. We would love to know your thoughts about our new design!!! The new design isn't scheduled to go live for a few more weeks, but for now, check out the draft:

Google Wave!!!

2009-05-30T10:20:00.002-04:00

This changes everything! You should watch now!

Keith UMC Website Design

2009-05-27T11:28:00.004-04:00

Keith Memorial UMC of Athens, TN recently contacted us about a web redesign & we jumped at the opportunity. The website is still in the works, but I wanted to give everyone a peak of the site design. What do you think? We think it is pretty fly! Click on the image to enlarge.

2009-04-27T08:55:00.003-04:00

This is a wedding invitation that I have been working on for a couple that came to me wanting me to design something special and unique for them. I met with the bride-to-be a few times to get an idea of the type of modern style she was looking for. The invitations turned out great and the client was very happy with the outcome of this project.

Legacy Academy

2009-04-15T10:12:00.004-04:00

Legacy Academy, a new Christ-centered Classical School is being launched in our area. They hired The Visible Group to do their branding which includes & will incorporate: logo, stationery, brochure, presentation folders, business cards, website, & apparel design. They wanted their logo to have the feel of classical education (hence the crest) but yet a modern take on the elements of the crest & a new look for the LA lettering. Here is a peek at the final logo design.

Our studios

2009-04-03T11:52:00.004-04:00

I love to see where people work. So... I thought I would share a few pics of our studio here at The Visible Group. We are located in a national historic building called the Samuel Cleage house. It was originally constructed in 1823. But, of course, the inside has been totally revamped & looks great. Feel free to stop by sometime at 208 N. Jackson St., Athens, TN. We would love to see pics of the place you work, send them over to ben@thevisiblegroup.net.

Isn't it cool!

Cornerstone Engineering Final Phase Completed

2009-04-02T09:38:00.005-04:00

Cornerstone Engineering

We completed the final phase in Cornerstone Engineering's web development & marketing project. Cornerstone's goal was threefold: commercial photography, custom designed & printed brochures, & a custom web-site solution built upon our CMS (content management system). Check out the new website by clicking here. Further, check out our brochure above.

New Clearwater BC Website Launch!

2009-03-31T16:45:00.004-04:00

We were stoked to see Clearwater BC's site launch on Saturday. We custom designed Clearwater's website & built it upon our robust CMS (Content Management System). They needed a few different custom features & with our add-on package, we were able to integrate some useful tools. Go stop by the site! It looks great.

Camp Living Stones: New Signage

2009-03-23T15:01:00.004-04:00

We were so excited when Camp Living Stones asked us to design their new Welcome Sign for camp. We know it is going to make an incredible first impression on guests & campers as they pull into this beautiful place. Check out our final design. Thanks CLS!

Camp Living Stones New Summer T-shirt Design

2009-02-28T18:16:00.003-05:00

Camp Living Stones, www.camplivingstones.com, recently hired The Visible Group to design the official summer camp t-shirts. We wanted to give you a brief peek at the final design.

Taking Care of Business

2009-02-11T12:33:00.004-05:00

Business cards have the ability to create a lasting first impression. Why settle for the same old thing when you can take it to another level? Give us a call & we can have a solution to delivered to you in no time!

Natalie Grant Posters

2009-02-11T11:16:00.003-05:00

The Athens Chamber of Commerce hired The Visible Group to create the posters & flyers for the upcoming Natalie Grant concert. They provided us with a picture of Natalie Grant & we unleashed the creative juices. The buzz around town has been very positive. What do you think? Click on the image to enlarge it.

Logo Spotlight: Sledge & Dalton

2009-02-11T11:11:00.004-05:00

Jeremy Dalton of Sledge & Dalton Lawncare came by a few months ago to show off the logo we designed for him after having it embroidered on his jacket. They were really excited about the final product & have had many people talking about it. We took a picture of both Sledge & Dalton and we manipulated it to make a logo element; we thought Jeremy's beard was way too cool not to incorporate in the design.

Website Spotlight: Total Focus Vitamins

2009-02-11T10:54:00.005-05:00

We recently had the opportunity to provide a custom CMS website solution for a nutraceutical company, Total Focus Vitamins, Inc. We worked closely with their project lead & provided a very cost efficient solution that met their needs. Overall, we were very pleased with the finished product. Special thanks to our web development partner, David, who went the extra mile to design a great solution that would compliment Total Focus's budget. Check it out for yourself! Click here.

Recent Project: Bridal Shower Announcements

2009-02-11T10:25:00.006-05:00

The Visible Group was recently asked to custom design some bridal shower announcements. Check it out & tell us what you think!

Ladies & Gentlemen...

2006-10-19T20:47:00.001-04:00

I would like to introduce you to....The Visible Group. The Visible Group is a marketing & design group based out of East TN. We specialize in web development, identity/brand development, print services, photography, & leadership development. Our team will be using this blog to keep you updated on current projects & ideas. Visit often, comment on ideas, & enjoy yourself!